Three names,
three jobs.
Every specialist has a name, a character and one competence. That is the whole point: you are not talking to a general assistant that tries everything.
He writes what brings people in.
Ugo works on content: the article, the plan behind it, and the rewrite when it stops working. He does not stop at the first piece.
The editorial plan
What to write, in what order, and why that one first.
The article
Written to be read and to be found, not to fill a page.
The refresh
An old piece that still gets traffic is worth more than a new one.
He decides what to say, and to whom.
Otto works on marketing and growth: the angle, the campaign, the page that sells, and the reading of what came back.
Angles
Several ways to say the same offer, so you can test instead of guess.
Ads and pages
Copy that has a job: get the click, then get the yes.
What the numbers say
Not a dashboard. A decision: scale it, fix it, or stop it.
He builds it and puts it online.
Bruno makes the site and the landing pages exist: domain, pages, publishing. You do not open an editor and you do not wait for a developer.
The site
Home, pages, structure. Built to have pages added later.
The domain
Bought, connected, certificate and all. Nothing left half done.
Changes
You change a text and it is live about a minute later.